SWINE! for Viva!

September 7, 2016
 

SWINE is a short form campaign film produced for VIVA! written, directed and produced by Robbie Lockie & Damien Clarkson of Growingbox Co. London. Our creative director Robbie Lockie worked as co producer, director and lead creative on the film. Also extensively editing the first part of the film. The fictional section.

In January 2016 Viva! UK a animal charity based in Bristol UK came to us to ask for a new and innovative way to tell the story and raise the alarm on factory farmed pork.

Antimicrobial resistance to antibiotics will present a greater danger to humankind than cancer by the middle of the century unless world leaders agree international action to tackle the threat. - Juliet Gellatley (Founder of VIVA!)

Provided Services

  • Production
  • Editing
  • Poster & Key Art Design
  • Logo & Branding Design
  • Flyer Design
  • PR & Marketing ( In collaboration with Growingbox Co.)
  • Thunderclap Campaign
  • Social Media & Social Graphics
  • Promotional Video Content
  • Motion Graphics

Social Media

We put together social pages and designed them around the key art we produced for the film.  

Key Metrics for the campaign

  • Facebook views of the film - 34 thousand views
  • Youtube views of the film - 18 500 views (and growing steadily) 
  • Thunderclap reached over 800'000 people on the day of the launch
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