Veganuary Rebuild

December 22, 2015

Rebuilding Veganuary

We met Veganuary at the London Vegan Festival Vegan Futures, we were very impressed with their campaign and got to know their team well. At the time Veganuary were having a lot of problems with their site not loading, and there were many errors. Matthew, Jane and Clea approached our Director Robbie Lockie after several major issues pre launch of the 2016 campaign in Dec 2015. Robbie stepped in to help them by installing the popular CDN application CloudFlare. This acted as a band aid solution while the La Verita Team rebuilt the wordpress theme from the ground up. Our core aim was to build a cleaner more robust

Wordpress is an amazing platform, but if it is overloaded with plugins it will not perform well.

A Dynamic website is only as good as its database performance.

The major problem we had with the Wordpress build was the fact that the database was being accessed constantly, and the connections where not being closed. This resulted in many elements simply not loading. We built a more efficient code base at a fraction of the cost of their previous company.

80 plugins down to 5 plugins makes a world of a difference.


  • Tech Support
  • Wordpress Design
  • Wordpress Integration
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